Maternity staff at Salisbury District Hospital will be officially presented with the international Baby Friendly Award by United Nations Children’s Fund (UNICEF) programme director Sue Ashmore and Salisbury MP John Glen on Friday, 7 January 2011.
The Baby Friendly Initiative is a global programme set up by UNICEF and the World Health Organisation to provide a practical and effective way for health services to improve the care given to mothers and babies.
This award recognises the way in which staff at Salisbury District Hospital have increased breastfeeding rates among new mothers and promoted awareness of the benefits.
Midwife Angela Siderfin said: "This really is a prestigious award and one which rewards the hard work and commitment that we have here to provide new mums with support and help and give babies the best possible start in life."
"Breastfeeding protects babies against a wide range of serious illnesses including gastroenteritis and respiratory infections in infancy as well as allergies and diabetes in childhood. For new mums breastfeeding can reduce the mother’s risk of developing some cancers and is easier, cheaper and less hassle than bottle feeding."
In the UK, the initiative works with health professionals to ensure that mothers and babies receive high-quality support to enable successful breastfeeding. The award is given to hospitals only after an assessment by a UNICEF team has shown that recognised best practice standards are in place.
Baby Friendly Initiative Programme Director, Sue Ashmore said: "We are delighted that Salisbury NHS Foundation Trust has achieved full baby friendly status. Surveys show us that most mothers want to breastfeed, but don’t always get the support they need. Mothers at Salisbury District Hospital can be confident that their midwives will provide the highest standard of care."
Notes to Editors:
Reporters and photographers are invited to the presentation ceremony which will take place at 2.30pm on Friday, 7 January 2011 in the obstetric and gynaecology outpatient area at Salisbury District Hospital. If you would like to attend please contact Patrick Butler (details below).
For further information please contact:
Public Relations Manager
Salisbury NHS Foundation Trust.
Tel: 01722 425170
UNICEF UK Press Office
Tel: 020 7430 0162
Mobile: 07814 447935
Salisbury NHS Foundation Trust, Salisbury District Hospital, Salisbury, Wiltshire, SP2 8BJ
T: 01722 336262 E: CustomerCare@salisbury.nhs.uk
© 2013 Salisbury NHS Foundation Trust