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Aviva steps in as 2009 Stars Appeal Tidworth 10K sponsor 

Insurance giant Aviva has taken on the principal sponsorship of this year’s Tidworth 10k Race and 3k Fun Run in aid of Salisbury District Hospital’s Stars Appeal. Aviva has stepped in at short notice after the previous main sponsor had to pull out.



Dave Cates, Director of the Stars Appeal said:  “We are enormously grateful to Aviva whose generosity has ensured that this popular event can go ahead. Now all the sponsorship money raised by runners will go directly to helping improve the experience of local people in Salisbury District Hospital.”


Louella Eastman, Group CSR director for Aviva said:  “We are delighted to be able to support the Tidworth 10k Race and 3k Fun Run, which takes place so close to the Eastleigh headquarters of Aviva Healthcare. As sponsors of UK Athletics, we are keen to promote events which motivate people to take part in sport and get active, especially when they can use this to support their local community.”


The fifth annual Tidworth 10k Race & 3k Fun Run will take place on Sunday November 1, starting and finishing at Tedworth House on Salisbury Plain. The event, which is jointly organised by the Army and the Stars Appeal, has grown each year. Last year 1,000 people took part with another 1,000 spectators. Since it began in 2005, runners have raised over £80,000 for various projects at the hospital, including the provision of one of Europe’s most advanced keyhole surgery suites.


Both runs are open to runners of all abilities. Every runner will receive a free Tidworth 10k t-shirt and commemorative medal as a reward for their efforts.


The runs are a key part of the Stars Appeal’s annual fundraising. All runners are asked to raise sponsorship money towards an area of the Hospital close to their heart, or for the Caring 4 Kids campaign, which will help make life better for thousands of local children in hospital by funding additional equipment and facilities within a new Children’s Unit at the Hospital. You can enter online via the Stars Appeal website This event has sold out for the last three years so it is advisable to register early. Ends


Notes to Editors


The Tidworth 10k is organised by Tidworth based 1st Mechanized Brigade Headquarters and Signal Squadron (215), sponsored by Aviva, hosted by Garrison FM and supported by the Salisbury Journal, Spire FM and Aspire Defence.


The Stars Appeal raises money to create the best possible experience for the 300,000 people from across South Wiltshire, North Dorset and West Hampshire who rely on Salisbury District Hospital. It funds extra care and equipment over and above that provided by the NHS. The Appeal benefits all wards and departments. It also raises money for major projects. In past years, thanks to the generous support of the local community, the Appeal has funded advanced equipment for premature and critically ill babies and an advanced keyhole cancer surgery suite.


The Caring 4 Kids Campaign aims to help fund a new Children's Unit at Salisbury District Hospital. This will benefit over 6,000 children from across Wiltshire, Dorset and Hampshire each year. The new Unit will cost £4 million in total, with the Caring 4 Kids Campaign covering the cost of extra facilities and equipment. These include ‘home from home’ rooms for children with cancer and cystic fibrosis who regularly spend long periods in hospital; indoor and outdoor play facilities; therapy and assessment areas; multi-sensory equipment for disabled children and dedicated parents’ accommodation where families can stay close to their child. 


Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific.


In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers.  Aviva also provides roadside assistance through the RAC.  Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.


Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.


Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.


For further information please contact:

Hannah Paye, Fundraising Co-ordinator, The Stars Appeal, Salisbury District Hospital. Tel: 01722 429005.

Page Last Updated: 08/05/2014 10:05 
Printed from Salisbury NHS Foundation Website