The Caring 4 Kids Campaign aims to raise £1 million to help fund a new children's unit at Salisbury District Hospital. This will benefit over 6,000 children from across Wiltshire, Dorset and Hampshire each year.
The new unit will cost £4 million in total, with the Caring 4 Kids Campaign covering the cost of extra facilities and equipment. These include 'home from home' rooms for children with cancer and cystic fibrosis who regularly spend long periods in hospital, indoor and outdoor play, therapy and assessment areas, multi-sensory equipment for disabled children and dedicated parent's accommodation where families can stay close to their child.
Dave Cates, Director of Fundraising, said: "This Appeal is all about helping local children and their families so we are delighted to have the support of Spire FM and their 44,000 loyal listeners. Together with the continuing help of our long-term media partner, the Salisbury Journal, we can be sure that everyone will have the chance to find out about our Appeal and the events taking place."
Spire FM cover South Wiltshire and West Hampshire and has been supporting a chosen charity for the past five years, during which time they have helped to raise over £150,000 for local good causes.
Ceri Hurford-Jones, Station Director, said: "To us, Caring 4 Kids and Spire FM are a natural fit. We want to be part of our audience's lives through the difficult times as well as the good times. What better way to do that than to support a campaign which will help so many local children and their families. We know that our audience will really rally round to help us make this year's planned activities even more successful."
The highlight of the year's fundraising will be the Big Auction, to be held on-air on Sunday, March 29 from 9am to 4pm.The teams at Spire FM and at the Stars Appeal, backed by the Appeal's official media partner the Salisbury Journal, are aiming to break the all-time record of £15,000. Generous supporters have already pledged auction lots including barrels of beer, a meal for 12, signed Manchester United football shirts, designer jewellery, an opportunity to sit in the left hand seat of the Spire FM rally car at Castle Coombe and the chance to present a show on Spire FM.
Other Stars Appeal events which Spire FM will be supporting in 2009 include a repeat of the popular Teddy Bear Parachute jump (Saturday, April 18) and the Walk for Wards at Wilton House (Sunday, June 21). Ends
Notes to Editors
The Stars Appeal raises money to create the best possible experience for the 300,000 people who rely on Salisbury District Hospital. It funds extra care and equipment over and above that provided by the NHS. The Appeal benefits all wards and departments. It also raises money for major projects. In 2007, thanks to the generous support of the local community, the Appeal funded special treatment and diagnostic equipment for premature and critically-ill babies and an advanced keyhole cancer surgery suite. The latest project is the Caring 4 Kids Campaign.
Spire FM is one of the UK's most successful radio stations, and is firmly established as an integral part of the daily lives of the people living in South Wiltshire and West Hampshire. Broadcast area: Salisbury / South Wiltshire & West Hampshire
- Number of adults in area: 112,000
- Number of adults tuning in each month: 61%
- Average listening hours: 9.5 hours, per person, per week
- Total listening hours: 451,900 hours per week
For further information please contact:
Hannah Paye, Fundraising Co-ordinator, The Stars Appeal, Salisbury District Hospital. Tel: 01722 429005. www.starsappeal.org firstname.lastname@example.org